Categories Archives

4 post(s) in Brand Protection

Trademark Myth #10

Over the next few weeks, I'll summarize the top ten trademark myths.  People have false beliefs about a lot of things related to trademarks and how the Patent and Trademark Office works.  So let's get started... Myth #10: Anything can be trademarked!    ❌ False. . . Many believe that you can obtain a trademark registration for just ...

Benefits of Trademark Protection

People are sometimes on the fence as to whether to coast by with common law trademark rights or apply for State or Federal trademark protection.  As a trademark lawyer, of course I encourage them to register!  Several benefits of formal registration make it a more desirable way to protect a word or design that is used in connection ...

Upcoming speaking engagements

Next month, Tamara will discuss trademarks and social media at two events.  On April 4th, she will lead a workshop on brand and business protection and promotion at the 2019 Indian Biz Expo, sponsored by the Rocky Mountain Indian Chamber of Commerce.  Then on April 10th, she will discuss the same topic for members of the ...

Creating the best trademark

New business owners always want to know how they can create the best trademarks.  A great trademark will have four elements: 1) It is "arbitrary and capricious."  Made-up words, like lululemon or Starbucks, make the strongest trademarks because they do not have any meaning in the English dictionary.  So, you'll never get a rejection from the Patent and ...