strength of a trademark

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One of the most basic dilemmas of intellectual property law is the competing nature of a trademark. We lawyers want you to come up with a mark that will be considered “strong” because it doesn't relate to the goods and services it's applied to, and no one else is using it.  On the other hand, for marketing purposes, business people often want a trademark, whether it identifies a product or a whole slew of services, to be easily understood by consumers.