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1 post(s) in Intellectual Property

Creating the best trademark

New business owners always want to know how they can create the best trademarks.  A great trademark will have four elements: 1) It is "arbitrary and capricious."  Made-up words, like lululemon or Starbucks, make the strongest trademarks because they do not have any meaning in the English dictionary.  So, you'll never get a rejection from the Patent and ...