Do Trademark Lawyers Matter?

A few months ago, the Commissioner for Trademarks herself came to Denver visit with several Denver area trademark attorneys.  I was thrilled to be a part of this group, and to have the opportunity to glean some inside info about the U.S. Patent and Trademark Office.  The Commissioner spent the greater part of an hour detailing office statistics and results with us.  One of the items that stuck out to me was the fact that today approximately 30% of applications for trademark regsitration are filed "pro se," or by unrepresented applicants.  She noted that trademark applications filed by an attorney on behalf of a client achieve registration approximately 60% of the time, whereas only 40% of applications filed pro se ever become registered trademarks.  I think this answers the question in the affirmative... yes, trademark lawyers do matter, after all!